You may have heard me say this before, but it seems to me more and more likely that the days of ‘Buy One Get One Free’ or ‘Buy 6 Get 1 Free’ offers – at least as far as champagne is concerned – are numbered.
Why do I say this when you can still find these types of offer at every wine shop you care to look at ?
Well, it all has to do with a few very specific features of the champagne industry. Let me explain.
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