Debate a Bubble - Champagne News and Reviews

More champagne on the way - but not just yet

The great and the good of the champagne industry are treading something of a fine line at the moment.

It's just been announced by INAO - the National Institute of Appellations d'Origine- that 40 more villages have been aproved for the production of champagne. ( there are some 320 at present ). These are villages that until now have been outside the permitted area which has been fiercely protected in order, so the argument goes, to ensure that the quality of champagne is maintained. So how come the powers that be have changed their mind now?

Sales of champagne still bubbly

The CIVC ( The governing body of champagne ) recently announced that sales had increased by 7.3% last year whilst only a year ago the chairman of the CIVC said that he hoped the increase could be held at 1-2% only – unusual isn’t it ? an industry that actually wants to keep sales growth down !

If the objective was to keep the cork in the bottle as far as sales were concerned, then clearly the cork popped out and you don’t have to look far to find out why.